Redirect URL
This takes the URL that users will be directed to for the Variant. See this article for a redirect test example.
Regex Redirect
Regular expression redirects are for when you want to redirect to a particular page but translate dynamic URL elements like URL parameters or query string parameters to the redirected URL.
For example, the redirect URL could be:
https://your-store-name.myshopify.com/new-products/$1
And the regex URL could be:
https:\/\/your-store-name\.com\/old-products\/(.*?)
This allows you to reference capture groups in the regex URL and place them in the URL you want to be directed to. In this example, the capture group $1 could mean anything, towels, bread, fruit, anything you have listed on your store, and the test would still redirect you accordingly.
JavaScript
This allows the specified JavaScript code to be executed when a user encounters this Variant.
Shopify
We offer split theme and split template testing if you integrate with Shopify (although this is completely optional). Learn more about no-code Shopify split testing.