Confidence
At the top of the "goals" page when creating your experiment you will have the option to select a confidence level. Your options are 90%, 95%, or 99%. The higher % confidence you choose, the stricter we consider your test. Having a statistically significant result means that one can say with confidence the results are not due to chance. By default, we recommend using 95% confidence.
You can learn more about Statistical Confidence here.
Default Goals
Goals are the metrics that will be tracked in this experiment. The following default goals are always tracked:
Revenue - when a visitor makes a purchase. This requires that the Shopify Script is installed. (Or a similar script for non-Shopify websites) Learn more
Engagement - when a visitor clicks on a link.
Bounce Rate - when a visitor is only on a single page within a 10-second window.
Custom Goals
There is also the option to add custom goals, which requires that JavaScript code is written to track an action. Learn more on how to set up a custom goal.